What does Genesis 35:15 mean?
Jacob responded to a renewed command from God (Genesis 35:1). That included burying his family's idols (Genesis 35:4) and traveling to Bethel, where Jacob had once had a divine encounter with God (Genesis 28:10–12). There, God confirmed the covenant promises of Jacob's ancestors are also his (Genesis 17:1; 26:2–4; 28:13–15; 35:11–12). In response, Jacob erected a pillar as a monument, and poured drink and oil offerings on it (Genesis 35:14).Here, Jacob reconfirms the name of this very special place. This is where God has appeared to him, twice. It is appropriate to call it Bethel, meaning "house of God."