What does Matthew 24:10 mean?
In response to a question about signs of the end times, Jesus has begun to describe what will happen to them after He is gone (John 16:5–7). His followers will be persecuted, put to death, and hated because of their association with Him (Matthew 24:9).Another notable part of this series of events will be that many who once claimed to be followers of Jesus will no longer do so. Their commitment to Christ will be revealed as weak, since they are unwilling to pay the high cost which comes with it. Some will even deceive and turn traitor to former friends, perhaps to escape persecution. Though they may once have seemed to love Christians, such people will act in hate.
As with other statements in this passage, there is uncertainty about what exact time frame Jesus has in mind. The closing remark of the passage, however, seems to suggest this a depiction of the world immediately before Jesus' second coming (Matthew 24:14; Revelation 19:11–15).