What does Proverbs 28:28 mean?

Prior lessons noted that when evil people come to power, it drives their subjects to hide (Proverbs 28:2, 4, 12, 15–16). That might not mean cowering underground, literally, but it can include fear of speaking or acting. The less a culture follows righteousness, the fewer good examples are seen, so the descent into sin accelerates (Proverbs 14:34; 29:18). Wicked rulers see their roles as a means to power and wealth (Proverbs 22:16, 22; 31:9). Godly leaders seek to honor the Lord and serve their people (Proverbs 16:12; 20:26; 29:4).

The reign of Ahab and Jezebel (1 Kings 16:30–33; 21:25) caused God's prophets to go into hiding (1 Kings 18:4). It was a reign of terror. However, this verse presents a vivid contrast. When those wicked oppressors die, righteous people no longer hide; they increase, literally, "become great." They celebrate the demise of the wicked rulers (Proverbs 11:10), and they thrive. They come out of hiding and become prosperous.

This pattern even applies to the end times. The tribulation period will see the rise of two beasts: one political (Revelation 13:1–4), the other religious (Revelation 13:11–18). Their evil influence covers a wide area, and the beasts force people to serve them under penalty of death (Revelation 13:5–10). When Jesus judges them and seizes control of earth, He will reign in righteousness for a thousand years, and people will thrive during those peaceful times (Revelation 20:1–6).