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Revelation 3:18
ESV I counsel you to buy from me gold refined by fire, so that you may be rich, and white garments so that you may clothe yourself and the shame of your nakedness may not be seen, and salve to anoint your eyes, so that you may see.
NIV I counsel you to buy from me gold refined in the fire, so you can become rich; and white clothes to wear, so you can cover your shameful nakedness; and salve to put on your eyes, so you can see.
NASB I advise you to buy from Me gold refined by fire so that you may become rich, and white garments so that you may clothe yourself and the shame of your nakedness will not be revealed; and eye salve to apply to your eyes so that you may see.
CSB I advise you to buy from me gold refined in the fire so that you may be rich, white clothes so that you may be dressed and your shameful nakedness not be exposed, and ointment to spread on your eyes so that you may see.
NLT So I advise you to buy gold from me — gold that has been purified by fire. Then you will be rich. Also buy white garments from me so you will not be shamed by your nakedness, and ointment for your eyes so you will be able to see.
KJV I counsel thee to buy of me gold tried in the fire, that thou mayest be rich; and white raiment, that thou mayest be clothed, and that the shame of thy nakedness do not appear; and anoint thine eyes with eyesalve, that thou mayest see.
NKJV I counsel you to buy from Me gold refined in the fire, that you may be rich; and white garments, that you may be clothed, that the shame of your nakedness may not be revealed; and anoint your eyes with eye salve, that you may see.

What does Revelation 3:18 mean?

In response to the Laodicean church's smug self-assessment, Jesus advises it to buy pure gold from Him. He also offers the church white garments and eye ointment. Gold, garments, and eye salve were Laodicea's chief exports. The apostle Peter described faith, approved by the test of fire, as much more valuable than gold (1 Peter 1:7). The Laodiceans boasted about their wealth, but they needed genuine faith that was far more valuable than material wealth.

The city was famous for its manufacturing of glossy wool, but Jesus offered the church members white garments that would cover their spiritual nakedness. The Laodicean church was blind to spiritual realities. Its focus was on earthly comforts and prosperity. Laodicea was well known throughout the region for its production of eye salve that was used to treat a number of eye diseases. Jesus offers salve that could cure spiritual blindness. Symbolically speaking, if the Laodiceans applied the eye salve Jesus offered, they would be able to see their lukewarm condition and subsequently repent.
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